For almost ten years, Professor Don Franzen has asked Yarlung to participate in his music industry classes at UCLA. I, Bob Attiyeh, represent the fly between elephants in this class, and I have enjoyed participating in Don’s class very much. His students are always exceptional, ask hard questions, and are destined to remake the music industry in better ways in coming decades. When I describe my participation as the “fly between elephants,” Don often situates me between music titans such as Sheryl Gold, Senior Vice President, Business and Legal Affairs, and Andrew Ross, Executive Vice President at Sony, or Gregg Field, uber music producer (and touring pianist with Ella Fitzgerald for many years). These friends treat little Yarlung kindly, and are often intrigued by our (to them) upside down methods of recording and representing our musicians to the world. Don enjoys sharing Yarlung’s “too small to fail” perspective with his Continue Reading →